case study: showmax

Turning Internal Recognition into Employer Brand Equity

The Context

Showmax had a strong internal culture of performance and recognition.

Employee milestones were celebrated internally, but not fully leveraged as employer brand assets in the talent market.

The opportunity was to transform a proud internal moment into a strategic employer positioning piece.

The Objective

• Reinforce internal pride
• Increase LinkedIn visibility
• Strengthen employer brand perception
• Create a reusable employer brand asset for recruitment and engagement

The Approach

Culthos developed a cinematic employer storytelling piece centered around the Employee of the Year recognition.

Rather than producing a standard internal recap, the narrative was structured to:

• Humanise leadership
• Highlight performance culture
• Elevate the award beyond celebration
• Position Showmax as a performance-driven employer

The video was optimised for LinkedIn visibility and cross-channel distribution.

The Impact

The campaign delivered:

• High LinkedIn engagement relative to typical internal content
• Strong internal employee response and pride
• Increased employer brand visibility across digital channels
• A reusable asset supporting recruitment conversations

Beyond views, the project demonstrated how internal culture moments can be transformed into long-term employer brand equity.

Broader Employer Brand Support

In addition to the flagship piece, Culthos supported Showmax with:

• Employee spotlight storytelling
• LinkedIn graphic assets
• Ongoing culture-focused content

Building consistency across employer brand touchpoints.